My friends were shocked when I told them that my gym coaches me

Support, accountability & education. I believe these are the 3 pillars to success in the gym. Without these pillars, your gym house falls down.

The soft touches are great. But what makes true success? I candidly believe that without support, accountability and education your results won’t be what you want.

How does FF offer you the 3 pillars of success?

1. Coaching App: Progressive, personal workouts created by champion bodybuilders. In app messaging to your coach and goal setting with regular communication to hold you accountable. 

2. Member Liaison: Jade steals the show with her positivity and empathy. She is your point of contact for all things FF. She is the bridge between you and the gym floor. Always there to pick you up and always there as part of Team You!

3. Workshops and Webinars - mixing theory and practical to help brain gainz which leads to muscle gainz

We are immensely proud to offer unbelievable complementary products to all our members.

Why do we do it?

17 years ago, when I first lifted a weight, the gym world looked a little different. Gyms had heart, passion and personality. They weren’t corporations. They weren’t simply numbers on a spreadsheet. They were the life and soul of communities. They were results driven and proud of it!

If you saw someone in your city in shape, I bet you could have a good guess at which gym they trained at.

Fast forward to 2021. The gym world is disengaged. Social media controls trends, and big corporations are selling discounted gym memberships to anyone with a pulse.

Instagram (and Photoshop) have well and truly arrived, and TikTok is about to burst onto the scene. 

The fitness industry is now a mess. It is full of false promises, self-conscious gym goers & wishy-washy strap lines. There is no grit. No heart. No passion. And the worst bit…no fun! What created my love affair with iron, and outstanding physiques, had well and truly disappeared. A change had to happen. A stand had to be made. 

I had the opportunity to purchase my boyhood gym. Goldstar Gym was for sale and I made sure there was only 1 person who was going to own it…me. 

This was my opportunity to disrupt the gym world in my own way. It was my opportunity to create a community where people were bonded by their love of weights. It was my moment to bring back the old school.

I often refer to The Fitness Fraternity as an old school gym with a new school vibe. My aim is to create the best of both worlds. The same amazing gym programmes of old…in a new app. The same education…in gym workshops, webinars, emails, Facebook and WhatsApp groups. 

There had to be a change. There had to be a gym in the new era that centered itself around its members. The Fitness Fraternity was born to compete with all the noise and failings of corporation gyms. It’s the people’s gym, and it’s here to stay!

So why do we offer the 3 pillars of success? Hopefully you have learned that all the FF Team  truly give a shit, and that’s why we do everything we can to improve your results. We sincerely want to see you succeed and we want to bring back a little bit of old school into your life.

Finally, to be upfront and transparent, Fitness Fraternity is the last 17 years of my life. It isn’t a gimmick. It’s my why. Part of my why is to see everyone of you thrive on the gym floor. To love your workouts and your time in HQ as much as I have done. 

I want to see you thrive. I want to help you surpass all your previous expectations.

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Become part of history. Don’t miss out!

Jack